
When Toy Story 3 brought in $110 million in its opening weekend it continued Pixar’s streak of 11 straight movies debuting at No. 1. Not only is 11 straight an incredible streak, but it also amazing considering Pixar has only released 11 feature films. They are a perfect 11/11.
In an age where many movies try to push the envelope, Pixar stands out as different from other companies. There’s something different about the way they go about their business. There’s something different about their standard for excellence. When we look at what this state of the art company has done, I think there are some lessons we can learn from Pixar:
1. Do Everything With Excellence
Allegedly the first script for the first Toy Story movie was so horrendous that production was shut down and a script had to be rewritten. Not many companies would start from scratch, but Pixar did. The idea for Toy Story 2 was to have it go straight to video and be a short 60 minute film. However, the product that was produced was so impressive that it was expanded and sent to theaters. Whether you observe the dialogue, the script, the humor, or the visuals, everything at Pixar seems to be done with the utmost excellence. Whether it’s making animated hair blow in the wind, or find the perfect voice for a character, excellence seems to be a top priority of the company.
2. Quality Over Quantity
The idea for Wall-E was first conceived in 1994. However, the idea wasn’t rushed into action. In fact, the movie did not hit theaters until 2008. That’s a long time to sit on an idea; however, a great work of art was created. Also, consider this: Pixar has released 11 full length feature films since 1995, all of which have hit No. 1. Since 1998, DreamWorks Animation has released 20 full-length films. While we all remember Finding Nemo, The Incredibles, Monster’s Inc, and Cars, how many people actually remember much about Sinbad: Legend of the Seven Seas, Flushed Away, Bee Movie, or Shark Tale? In an industry that is more about “What have you done for me lately?” rather than “How great can we make this?” Pixar stands above the rest.
3. You Don’t Have to Be Crude to Be Noticed
Have you noticed the innocence in Pixar films? There’s no bad language, no sex, no graphic violence. You would expect movies that are squeaky clean to only be for adults. However, adults may actually enjoy Pixar films more than the youngsters. The messages and teachings in the movie are pure. There’s no need to sell out to sex or crude humor to sell because a product that is done with excellence sells itself. Too many of today’s movies are so weak on content that they have to try to appeal to today’s world by infusing sex and bad language all throughout their movies. Not Pixar.
4. Go Beyond What Is Expected
Movies have been around for awhile. It’s very difficult to “wow” people or catch them off-guard. However, Pixar has found a way to do this by going above and beyond. When people leave the theater after seeing a Pixar movie, most people leave impressed. If you look at critic sites like Rotten Tomatoes, you’ll find that every Pixar movie has been given an overall positive (“fresh”) rating, with some of them holding the highest ratings of any films in history.
5. Think Outside the Box
When you break it down, Pixar isn’t your typical movie-making company. There aren’t “real” people in the movies; it’s all digital animation. And most of the time, people aren’t even the main characters. Think about the leading roles in Pixar’s films: toys, cars, bugs, robots, monsters, rats, fish, and superheroes. Not your typical heroines! Not your typical movie-going experience. However, Pixar has encouraged everyone to think outside the box and dream bigger than what may seem the norm.
The following objective is posted on Pixar’s website:
Pixar’s objective is to combine proprietary technology and world-class creative talent to develop computer-animated feature films with memorable characters and heartwarming stories that appeal to audiences of all ages.
I think they’ve done a pretty good job of that, and taught us all a few lessons along the way.



