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Kayne West has been called a lot of things in the past 2 days, including a “choice name” by President Barack Obama. The man who was once notorious for writing “Heartless” is now notorious for destroying the acceptance speech of Taylor Swift at the VMAs. And as far as Kanye is concerned…it’s been tremendous!

Have I caught you off guard yet? Maybe. Let me explain what I’m talking about. When Kanye stepped out during the VMAs and grabbed the mic away from Swift, it first probably seemed like a publicist’s nightmare. “He’s drunk!” “He’s gone nuts!” “What is the crazy idiot doing?” Like I said…nightmare, right? Maybe not.

Two days after the incident, EVERYONE is still talking about Kanye West and Taylor Swift. What should be a publicist’s nightmare has turned into a publicist’s dream. EVERYONE is talking about Kanye…even more so than Taylor Swift. While his stupid antic should be something that should bury his career, it won’t! In fact, I believe it might take it to new heights.

Right now, everyone thinks he’s a total idiot. Everyone “hates” Kanye West. But will that be longterm? Doubtful. Back in 2005, NBC aired a telethon to raise money for the Katrina victims. West appeared with Mike Meyers. Going completely offscript, Kayne uttered these words: George Bush doesn’t care about black people! Whether you like George W. Bush or not, those words should have killed Kanye’s career. Instead, all it did was temporarily cause outrage, yet make Kanye’s name even bigger and recognizable.

Honestly, I think Sunday night is an example of the same thing. The media and fans will be angry at Kanye West for a short time. However, once he produces his next album and big hit, all will be forgiven and his success will be taken to new heights because his name is more recognizable than ever. What he did to Taylor Swift was dirty. However, with all the media attention, appearances, and public apologies, it may actually help his career in the long run.

How can this happen? Simple! We can easily overlook the faults of celebrities as long as they keep giving us albums, movies, championships, etc. that make us happy. Fans in LA love Manny Ramirez despite his 2x (at least) steroid use. Why? He’s a great player. Rock fans overlook their favorite artists’ multiple trips to rehab and multiple relapses simply because they put out great music. When someone does something to please us, their faults don’t seem so big. As long as we are happy, everything else is excusable.

In this twisted world, maybe Kanye was “right” after all.