
The Christian music industry has long been known to replicate what is popular in mainstream music. During the age of glam metal, Stryper burst onto the scene with their big hair and spandex pants. When Run-D.M.C. introduced us to a new style of American hip-hop, the Christian music industry gave us DC Talk. When punk made it big, Relient K and MXPX dominated the Christian market, and even the secular market. And when “bubblegum pop” entered the rooms of teenie boppers across the country, the Christian music industry infiltrated Christian radio with Plus One, True Vibe, Rachael Lampa, and Stacie Orrico.
Some of these Christian counterparts made it big because they were creating quality music. They became popular because their style of music became popular with mainstream audiences. However, some of these artists and bands were created to be a carbon copy of mainstream artists. Their aim was to sound, dance, look, and act just like the secular chart toppers, but their music contained “Christian” lyrics and was played on “Christian” radio.
However, something has happened that is changing and will continue changing the Christian music industry. Because of this change, we now have a genre that Christian music can’t copy.
Over the past few years we have seen a genre develop that is led by the reemergence of former pop stars. But no longer does the music carry the “bubblegum” rhetoric of 1997 to 2002. Instead, its lyrical content is edgier and sexier.
Britney Spears is a prime example of what is happening with this movement. Thanks to the power of cable TV and the tabloids, we’ve been able to chronicle Britney’s entire musical career from the “Oops, I Did It Again” phase, to her highly televised broken marriage, to her new release of “Femme Fatale.” And though Britney has never really stepped out of the spotlight, we have seen her music career do a 180 from where it first started. After spending several years away from musical relevance, she has reemerged and has tried to make her image sexier and edgier than ever.
We can see the same thing with Justin Timberlake and his transition from N’SYNC heartthrob to the creator of an album called “FutureSex/LoveSounds. Katy Perry is another prime example. When she first started in the music industry around 2001, she was a “Christian” artist under the name Katy Hudson. After not being heard from for several years, she reemerged in 2008 with the radio hit “I Kissed a Girl.” Even artists like Pink, who never disappeared from radio or the charts, have repackaged themselves and stepped away from a “radio-friendly” image and taken on an edgier sound and image.
This “edgy” and “sexy” reemergence has created a genre that Christian music can’t replicate. While the Christian music industry has always tried its best to create the “Christian” version of whatever was popular, Christian music can’t produce the sound of Katy Perry’s “E.T” and it can’t produce the lyrical makeup of Britney Spears’ “Hold It Against Me.”
So what does this mean for Christian music?
I truly believe the most popular bands/artists in Christian music will remain popular. Artists like Switchfoot, Third Day, Lecrae, and Casting Crowns all have staying power because they are producing quality music. However, since mainstream music is changing in a way that Christian music can’t follow, we may start seeing Christian music dive in popularity for a time. The Christian artists who have made their living mimicking mainstream music may find that they have a short shelf live. They may sell well in the Christian market for awhile, but they may not last more than an album or two.
I do find some encouragement in this. Because of the change we are seeing in mainstream music, the “copycat” crimes of the Christian music industry may finally be dead. This change has given Christian artists the opportunity to be unique in their sound and lyrics. For the first time in a long time, up and coming Christian artists don’t have to try to model their music off an already popular band. Instead, they can be original and creative. They can seek depth in their music and lyrics rather than aiming to be the Christian clone to someone else.
The world of music is always changing. But it seems that the world may finally have found a genre that Christian music can’t replicate.
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